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TaylorMade M3 and M4 With Twist Face Tech Go Longer, Straighter

It’s time. We have the new TaylorMade M3 and M4 line for demo and our experts are ready to fit you today. Pre-order is on. Call us at 702-892-9999 to set your personal–and free–fitting appointment.

Brian Bazzel, Vice President, Product Creation on the new driver release:

“From the creation of the first metalwood in 1979, TaylorMade has established a legacy of breaking from tradition to reach new thresholds of performance. In 2018, we have once again uncovered a new frontier of driving potential with Twist Face Technology — a radical departure from traditional driver-face design, engineered to correct for inherent human swing tendencies in real-time, giving golfers a tangible competitive advantage.

GolfDigest.com on Twist Face:

“The new TaylorMade M3 and M4 family of woods are led by a pair of drivers that seek to change the technology landscape of the category. … Both the M3 and M4 feature a unique multi-curved face design, what the company is calling “Twist Face.” … What (the new) data was telling researchers is that golfers tended to swing outside to in with a closed face on high-face impacts, while doing just the opposite with low-face impacts.”

Twist Face tech was born.

“It’s only been within the last three years that we’ve had the ability to measure the impact location, the face to path, the loft at impact and that kind of information,” said Todd Beach, TaylorMade’s, senior vice president of research and development/engineering. “We’re now able to know ‘How did I present the club, where did I hit the ball’ and all that and when you combine that with Big Data, it’s a whole new frontier in terms of what we can do in club design. It’s a really exciting new next level of what we can do.”